Vol. 6, Issue #3 – May & June 2020
a message from our CEO
Throughout this crisis, there has been a tremendous amount of information shared on both the businesses side and the consumers. This past weekend showed that demand for our destination is here, but consumer confidence is off. We have been building tools to help your business amplify its outreach. When we announced the launch of our Refresh Initiative during Tourism and Small Business weeks, we discussed the concept of our campaign playbook, our Welcome by Land & Sea messaging and our new visitLBIregion.com website. We have worked with Vinyl as well as countless hours with our Atlas CRM representatives to make sure we launch a site that that fits the model of this new normal.
The timing is critical as we launch our region into the summer season where online visibility is the key. We invite you to go to our website and see it as the travelers will, with our members presented in an authentic and dynamic way. Our chamber business information is in there as well, powering the consumer side with LBI Region experts. We have dedicated this newsletter to the functionality of this site, to introduce you to first steps of what this site can do. There will be much more to come as we roll out the site features into the fall. It is time to refresh our regional outlook, and promote what our business community can offer. We are encouraging you to take part in this week’s play of making a personal message to our viewers, so we can share on our social platforms. Please take the time to see what is happening on visitLBiregion.com.
Stay safe and be well,Lori Pepenella
Opening on a fully consumer facing portion of our site, the website was designed to promote the region and support our local businesses, while offering increased opportunities for visibility for our members. The site offers information and resources to help guide visitors planning a vacation here, year-round residents staying involved in events, and seasonal residents re-engaging with the community.
The directory houses all members, organized by business type, allowing visitors to easily narrow their search by category. A search feature is available for users to quickly find your business by searching a keyword or organization name. A marketplace showcases members with online markets, creating a link between visitors searches and your virtual stores. Member’s listings will also be pulled into select blog posts and attractions as promotional and informative points of interest for viewers.
The Chamber portion of the website focuses on housing important news, events, and updates specifically for our Chamber Members. The Member Portal is your place to update your own listing, pay your bills, submit an event, and more. Look forward to future features, including a Job Board, where members can post their open positions.
Play the video below, and explore current features on our new home base! To learn more about the Member Portal and how you can access it, read on!
Welcome Messaging And Building Consumer Confidence
Play 4 – Create A Video Call to Action
We will be utilizing social media in a new way, with our customized Find Your Local Favorite blogging that will pull individual interests and pair them with our members will be filling the Southern Ocean Chamber, Chowderfest and LBI Region Feeds. In addition to that, we are asking for 30 second videos with a message from your business to welcome viewers to your business and to the LBI Region.
Please use the following format to create our welcome message for Summer 2020
- Introduce yourself with your business name and location
- Explain your specialty and steps you have taken towards safety
- Explain how they can contact you to place an order
- By Phone
- In Person
- By App
- Through third party ordering system
Please keep in mind the objective of these clips will be to assure travelers that you are open for business and ready to serve with new safety methods in place.
We will share these videos as part of our Welcome By Land & Sea Refresh 2020 marketing campaigns that are airing in all travel plazas, and online. We will be creating a press release highlighting the “Welcoming You to the LBI Region Series” to launch next week. All businesses are welcome to participate, and we encourage anyone interested to contact email@example.com with any questions.
If your video needs editing or review please send link to firstname.lastname@example.org so we can schedule posting. Share your social media profile that you would like us to tag you in.
Tour Our New Website
And explore the Member’s Only Portal
Be on the lookout for an email from the Chamber through Atlas Memberclicks with your log in information.
From this portal you will be able to pay your bills, update your profile information, submit or register for an event, and even answer survey questions if prompted. The following attributes will be reviewed by the chamber before edits will be reflected on the site:
- Name, address and other basic contact information
- Directory Listing category and descriptions
- Affiliation Codes you have identified as visible to Profiles
- Relationships they have to other Profiles (including adding new Profiles they are related to)
- Social Media accounts they have
Your email from Atlas via the Chamber will prompt you to this screen, where you will update your password. Click change Password and you will move to the next screen.
Steps to updating your member only portal:
Welcome to your Member Portal! From here you have the option to pay your bills, complete a survey, submit an event, update your password, but most importantly update your profile. To do so, click “Profile Update”
“Profile Update” will open up this window. Click on “Edit My Profile”
“Edit My Profile” will open this window, where you can update any credentials. On the left-hand side you are able to view and edit a detailed list of your profile settings. Once you are finished click “Save”!
Have an online store?
While you’re here, go to Directory Listing, click “Add” and add yourself to the Shop Local Online category. Click Save!
Want to Update Your Image?
On the main Member Portal screen, navigate to “Media Update”. Upload a photo to PHOTO 1. If Photo 1 is not chosen, your profile image will not display on the website. Be sure to note the file size and dimensions.
Christopher SchwabPresident Anderson Insurance Agency
Jeremy Defilippis1st Vice President Jetty Life
Jerry Thompson2nd Vice President Van Dyk Group
Andrea DriscollTreasurer The Sandpaper
Lori Pepenella, CDMEChief Executive Officer Southern Ocean County Chamber of Commerce
Michele CuffChief Financial Officer Southern Ocean County Chamber of Commerce
board of directors
Laura BensonBerry, Sahradnik, Kotzas & Benson
Frank RitaccoLED Mobile Billboards
Michele Collins-DaviesStockton University
Elizabeth GiglioBarlow Buick GMC
Tim HartOcean County Cultural & Heritage Commission
Carol HolmesHealth Village Imaging
Tanek HoodReynolds Landscaping
John Bell MaschalBay Village
Jerry ThompsonThe Van Dyk Group
Nicole DoughertyTD Bank
Joshua RodaVinyl Agency
Jillian ElsasserPanzones Pizza
Marie DaleyBeasley Media Group
Lori A PepenellaChief Executive Officer, Ext. 101 email@example.com
Michele CuffChief Financial Officer, Ext. 103 firstname.lastname@example.org
Cindy GalvinBusiness Support Associate, Ext. 105 email@example.com
Kate KrierBusiness Outreach Coordinator, Ext. 104 firstname.lastname@example.org
Todd ElsasserChowderfest Coordinator email@example.com
Samantha CisternasMembership & Marketing Associate, Ext. 108 firstname.lastname@example.org
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